LIVEjan 2025
checkout flow redesign
reduced drop-off by 34% by cutting the checkout from 6 steps to 3. ran 4 rounds of user testing, killed 2 features that felt right but tested wrong.
ux researcha/b testingconversion
product manager · 5 yrs
hi, my name is prachi
i build products that people actually use — by obsessing over the problem before touching the solution. i work best at the intersection of data, design, and engineering.
selected work
problems i've owned end-to-end
LIVEsep 2024
onboarding v2
rebuilt the new-user onboarding from scratch. activation rate went from 41% to 67% in 8 weeks. the key insight: users needed to see value before they set up their profile.
activationdata analysiscross-functional
LIVEmay 2024
search relevance overhaul
partnered with ML and data eng to improve search ranking. defined the success metrics, ran the experiments, shipped the model. query success rate up 22%.
ml collaborationmetricsexperimentation
what i do
product strategyroadmaps, prioritization, OKRs
user researchinterviews, usability testing, synthesis
data & analyticsSQL, Mixpanel, experiment design
cross-functional leadershipeng, design, data, marketing
go-to-marketlaunches, positioning, enablement
growthactivation, retention, conversion funnels
let's build something
i'm currently exploring new roles. if you're working on a hard problem and need a PM who ships — reach out.
